List of the Best Technical SEO Tools for SEO Audits & How to Use Them

Technical SEO tools are essential for identifying and fixing issues that impact your website’s performance and rankings. Below is a detailed list of the best tools, their features, pricing in INR, and how you can use them effectively to optimize your site.

1. Screaming Frog

• • What It Does: Screaming Frog is a website crawler that helps identify broken links, duplicate content, missing metadata, and more.

• How to Use:

• • • Crawl your website by entering its URL into the tool.
    • Analyze broken links under the "Response Codes" tab.
    • Generate XML sitemaps for search engine submission.

• Key Features:

• • • Integration with Google Analytics and Search Console.
    • Advanced crawl configuration and scheduling.
    • Mobile usability audits.
  • Pricing: Free for up to 500 URLs; paid version starts at approximately ₹21,500/year.

• Visit Website: https://www.screamingfrog.co.uk/seo-spider/

2. Google Search Console

• • What It Does: Monitors website indexing, tracks keyword rankings, and identifies crawl errors.

• How to Use:

• • • Submit your XML sitemap for indexing.
    • Check "Coverage" reports for crawl issues.
    • Analyze keyword performance under "Search Analytics."

• Key Features:

• • Mobile usability insights.
  • URL inspection tool.
• Pricing: Free.
• Visit Website: https://search.google.com/search-console/about

3. Backlink Checker

Ahrefs

• • What It Does: Provides backlink analysis, keyword research, and competitor insights.

• How to Use:

• • Use the "Site Explorer" to analyze backlinks and anchor texts.
  • Find low-competition keywords using "Keywords Explorer."
  • Monitor unlinked brand mentions for link-building opportunities.
• Pricing: Starts at approximately ₹9,000/month.
• Visit Website: https://ahrefs.com/backlink-checker

Majestic

• • What It Does: Focuses on backlink visualization using Trust Flow and Citation Flow metrics.

• How to Use:

• • Analyze link profiles for quality backlinks.
  • Identify high-authority domains for outreach campaigns.
• Pricing: Starts at approximately ₹3,500/month.
• Visit Website: https://majestic.com/backlink-checker

4. Google Analytics

• • What It Does: Tracks user behavior, traffic sources, and conversions on your website.

• How to Use:

• • Monitor bounce rates and session durations to identify pages needing improvement.
  • Set up goals to track conversions from organic traffic.
• Pricing: Free.
• Visit Website: https://analytics.google.com/analytics/web/provision/#/provision

5. WebPageTest

• • What It Does: Analyzes page speed performance and provides actionable recommendations.

• How to Use:

• • Test your website’s speed by entering its URL into WebPageTest.org.
  • Review results for Time To First Byte (TTFB), image optimization, and caching issues.
• Pricing: Free.
• Visit Website: https://www.webpagetest.org/

6. Bing Webmaster Tools

• • What It Does: Similar to Google Search Console but focused on Bing search engine optimization.

• How to Use:

• • Submit your sitemap via Bing Webmaster Tools dashboard.
  • Analyze crawl errors specific to Bing’s indexing process.
• Pricing: Free.
• Visit Website: https://www.bing.com/webmaster/tools

7. Mobile-Friendly Test (Google)

• • What It Does: Checks if your website is mobile-friendly and provides suggestions for improvement.

• How to Use:

• • Enter your URL into Google’s Mobile-Friendly Test tool.
  • Review recommendations such as fixing viewport settings or improving font sizes.
• Pricing: Free.
• Visit Website: https://developers.google.com/search/blog/2016/05/a-new-mobile-friendly-testing-tool

8. CMS Checker

• • What It Does: Identifies the Content Management System (CMS) used by a website (e.g., WordPress).

• How to Use:

• • Enter the website URL into a CMS checker tool like BuiltWith or Wappalyzer.
• Pricing: Free.
• Visit Website: https://cmsdetect.com/

9. Google PageSpeed Insights

• • What It Does: Evaluates page speed performance for both desktop and mobile devices while offering optimization tips.

• How to Use:

• • Enter your URL into PageSpeed Insights.
  • Implement suggestions such as compressing images, reducing server response time or enabling browser caching.
• Pricing: Free.
• Visit Website: https://pagespeed.web.dev/

10. Small SEO Tools

• • What It Does: Offers a suite of free tools like plagiarism checkers, keyword research tools, and backlink analyzers.

• How to Use:

• • Visit SmallSEOTools.com and select the desired tool (e.g., keyword density checker).
• Pricing: Free.
• Visit Website: https://smallseotools.com/

11. Semrush

• • What It Does: Provides site audits, keyword research, competitor analysis, and more in one platform.

• How to Use:

• • Conduct a site audit to detect technical issues like duplicate content or broken links.
  • Optimize pages using the "On Page SEO Checker."
  • Analyze bot activity with the "Log File Analyzer."
• Pricing: Starts at approximately ₹9,800/month.
• Visit Website: https://www.semrush.com/

12. DeepCrawl

• • What It Does: A cloud-based crawler that identifies technical issues like redirects, status code errors, and mobile usability problems.

• How to Use:

• • Run a crawl to detect missing meta tags or duplicate headers.
  • Optimize on-page elements based on DeepCrawl insights.
• Pricing: Custom pricing; starts at approximately ₹16,000/month based on features.
• Visit Website: https://www.lumar.io/